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General Motors - Hummer EV Off Road Mobile App

A cross-platform off-road mobile app that allows Hummer EV owners to plan their next adventure with energy-aware route planning.

General Motors - Hummer EV Off Road Mobile App hero

My role and ownership

Led UX and UI design across mobile and in-vehicle experiences. Collaborated with Product Managers, Head of UX, and Development team from concept through implementation.

Off-road app home screen
Route planning screen

The challenge

  • Being the world's first all-electric supertruck, there was a need to create a solution for the off-road lovers that will allow them to engage with car's extreme capabilities.

Solution

  • Creating a cross platform off-road area on mobile app that allow the user to plan his next trip taking into consideration the energy consumptions and constraints when driving an EV vehicle.

Process

Kickoff

Discussing overall concept mobile & projection, primary use cases and main features.

Requirements

Defining features and scope of work.

Research & Users

I've started with PM's initial research, then continued researching on off-road mobile apps competitors, reading about the 4x4 lifestyle, user forums etc.

Wireframes

At first we needed to create a wireframe slim version in order for the PM to pitch the off-road idea to the board. When succeeded I continued working on rest of the user flow together with Head of UX and additional designer who worked on the projection screens.

Key screens

User persona research
Wireframes exploration
Trip images feature
Downloading trips
Trips in progress

Route Planning Feature

myGMC Mobile App

The route planning feature uses the current charge of the GMC HUMMER EV, driving conditions and real-time weather to calculate the most efficient route available. So drivers are able to make the most out of every mile before heading out on the road.

Hummer EV Off-Road Experience