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GfK RegioGraph - Award Winning System

RegioGraph is a geomarketing web system that answers business location questions by displaying data on digital maps.

GfK RegioGraph - Award Winning System hero

My role and ownership

UI Designer for Desktop & mobile products including RegioGraph, Insight Reporting, and PCR. Collaborated with CEO, UX Designers, and developers.

The challenge

  • Dense geographic data layers needed careful visual hierarchy to remain readable
  • Users required precise territorial editing tools while maintaining overview context

Solution

  • Designed layer management system with intelligent defaults and progressive customization
  • Created territory editing tools optimized for precision work
  • Introduced collaborative map sharing replacing static exports

Key screens

Data analysis
Territory planning
Market indicators